I’m not quite sure what it’s saying. You don’t have to eat raw salad and fish oil to be healthy? Don’t stuff your gob with chips? Dieting can be frustrating?

But actually I think that’s a good thing. I’m still thinking about the ad.

And of course it looks gorgeous, which always helps.

FFS. George Lucas is one greedy special effects master. We all know where this is going to end up. Jar Jar Binks doing a We Buy Any Car rap. Stop it now.

Don’t mind the Vodaphone ad, btw. It’s nicely written.

Sun Araw, M. Geddes Gengras, & The Congos – Happy Song by RVNG Intl.

Honda – The Experiment (W+K London)
This felt like something new and fresh even by Honda and W+K’s standards. Often digital, non-traditional advertising work is criticised for being fun/pretty/interesting without doing anything for the brand. The Experiment brilliantly demonstrates what the Honda brand is about whilst being genuinely fun to spend time with.

Snickers – You’re Not Yourself When You’re Hungry (BBDO NY)

One of those ideas that smacks you accross the face with its simplicity and shows you without a doubt that there are still good old fashioned insights to be had in well worn areas like chocolate bars. When I saw this it made me very jealous, as all great ideas do.

Aldi – Tea (McCann Manchester)

It won’t win awards but this ad is this most unexpected and funny out of a good campaign. Gloriously un-PC. Could you imagine the other big supermarkets touching this sort of humour with a bargepole? And it’s nice to see notable work coming from somewhere other than London.

BBC – ‘What A Wonderful World with David Attenborough’ (RKCR/Y&R)

Sorry something else from the BBC but this really is good. Yes I’m a sucker for nature programmes but this is perfectly timed – riding the wave of national pride surrounding the recently retired Attenborough. Some people might say this was an easy brief – there’s nothing to sell, as such, you’re promoting something and someone already loved by many people. But this really is a great ad. Makes you love the BBC in the same way ‘Perfect Day’ did.

Walls – ‘Thank You’ (Saatchi & Saatchi London)

It’s mad in the way Tango and Pot Noodle were/are mad. I could call it something like surreal lad humour or jokes for blokes or something but it comes down to an idea that sticks in your head by virtue of its strangeness. Sticks out a mile in a sea of bland, sensible, sane advertising.

I haven’t included two bits of work I really liked this year – the Land Rover ‘You’ll Feel Safe Inside It’ and Avios ‘Anything Can Fly’ because I recently blogged about them here and here.)

This is Rob Bailey’s map work for Seaworld.

Now, as is evidenced in previous posts, I like map work. And these are especially good. Plus Rob moved in with my friends and he’s a good guy.

It’s been featured on It’s Nice That today, which is obviously quite good. But I thought he could do with the server destroying amounts of extra traffic a mention on my blog will send his way.

OK so the idea is a bit of a one trick pony, and the pathological liar execution isn’t as funny as the other two, but they’re all brilliantly written and the core idea is a very original, refreshing look at what is a very worn path for selling Land Rovers.

When was the last time any UK ads were this funny?

Number one was Azealia Banks and she’s actually quite good. Watch out there’s some rude words if you’re at work.

Anyway. That was a while ago. Now this new ad for Avios. I think it’s great. I saw it on TV the other day. Brilliant, unusual idea. And music to match. Good to hear something that isn’t a dub step remix these days. I had no idea what Avios was. But I sort of felt like finding out after seeing the ad. I didn’t cos my mum told me they’re the new airmiles. But it doesn’t matter because the ad made me think and talk about a product/service which I previously had zero interest in.

The track is called ‘Underwaters’ by Leila Arab.