Ghost Chips

Apparently this ad has been so successful in New Zealand that the phase ‘ghost chips’ has entered the vernacular. What I think’s really clever is the decision to use humour and lightness instead of shock tactics to deal with drunk driving. Decades of shock tactics advertising means we’re all numb to it at this point. Actually giving people a human story they can relate to makes this one of the most emotionally affecting drunk driving ads I’ve seen.

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