Apparently this ad has been so successful in New Zealand that the phase ‘ghost chips’ has entered the vernacular. What I think’s really clever is the decision to use humour and lightness instead of shock tactics to deal with drunk driving. Decades of shock tactics advertising means we’re all numb to it at this point. Actually giving people a human story they can relate to makes this one of the most emotionally affecting drunk driving ads I’ve seen.
There’s a couple of nice sports based ads just out at the moment. The first one is for Soccer Bet by Sell! Sell! and goes for vintage 70s Brazilian silliness, the second is from Weiden & Kennedy New York for ESPN. The Yanks have a go at explaining the red/ sky blue divide of Manchester (or should that be Manchester and Salford?). Fair play to them, most Brits would have trouble with that.
Their idea was basically to give a 13 year old Tanzanian girl an iPhone and Pinterest account so she can record the things she needs in daily life, in stark contrast to the countless Pinterest pages filled with shiny stuff we see on ASOS.
Take a look here.
I really like the new ad for the Paralympics. It feels like a fresh way of looking at it. Plus production wise it’s been done really well. Good work 4Creative.