The Land Rover campaign Y&R New York are doing at the moment is great. I saw the crooked cops one a few months ago. Anyone who’s into US TV cop shows like The Wire will recognise the setting immediately. The casting is spot on. It doesn’t fall into the usual ad trap of creating a world that is too glamourous. The benefit of this is that when the pay off comes, the jarring from cop drama to comedy makes it all the more funny.
OK so the idea is a bit of a one trick pony, and the pathological liar execution isn’t as funny as the other two, but they’re all brilliantly written and the core idea is a very original, refreshing look at what is a very worn path for selling Land Rovers.
When was the last time any UK ads were this funny?